Wolverine stunt school is a great PR idea

Hildebrand is WolverineI have no idea who the PR agency behind last week’s Wolverine stunt was , but they certainly deserve a great deal of credit for the coverage they generated for the film coming out on DVD.   

(Update: see our comment stream: it was an inhouse team, supported by Mark Communications)

The idea was a simple one: to mark the release of the X Men Wolverine film on DVD, invite some journos – and bloggers – to a Wolverine Stunt School at Fox Studios in Sydney. They were then put through various stunts – giving them plenty to talk about – and providing some great video material too.

The coverage I saw included a big piece in the Daily Telegraph by Joe Hildebrand (backed with video too), a piece from a morning TV reporter whining that he hurt his hand on the rope and uber YouTube blogger Blunty:

In every case I saw, the journos were generous in mentioning the DVD.

Anyone know the agency that came up with the idea?


Tim Burrowes


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