Wolverine stunt school is a great PR idea

Hi Tim,

I agree, great concept. I believe the idea was developed and delivered by the in-house PR team 20th Century Fox. Harley-Davidson is our client and we were able to support with the H-D motorcycle experience, and achieve brand exposure at the same time.

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Hi Tim

The idea was of the stunt school was developed in house by Fox and as their online Pr agency they asked Mark communications to help leverage it through social media channels and target online influencers.

We engaged Blunty to attend the stunt school and create his video. We have also launched a promotion to win a pair of the real claw props from the movie which Blunty also launched through his channel.

All in all it is a great example of an integrated campaign to ensure quality coverage through traditional and social mediums.

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that sounds pretty cool. would have loved to have done that!

I went along to the Blue Ray DVD preview screening and did a review for Neerav Bhatt’s blog. check it out here:

http://www.bhatt.id.au/blog/x-.....ay-review/

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Good to see that people are giving Blunty the attention he deserves, he’s an awesome guy and a great YouTuber.

Sean, seems you only have 2 entries to your competition hope it picks up for you – that’s like .02% hit rate.

I’m currently running a campaign in conjunction with McCorkell and associates for Wacom, they have recently launched a Pen tablet that has touch built in. It’s pretty cool piece of kit, especially if you don’t have a touch pad.

Been getting a lot of entries and some amazing artwork from the YouTube community, really shows what talent is out there if you engage with users with an interesting concept. Please have a look at the campaign and tell me what you think, there also a Flickr feed with the winners and honorable mentions:

http://www.wacom.com.au/bamboo_au/inkwritewin/

I think YouTube directors like Blunty and Natalie (Community Channel) won’t be overlooked for much longer.

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Correct me if I’m wrong but wouldn’t the comment above be classified as spam?

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@Rog, yes. But are you surprised?

https://mumbrella.com.au/agency-boss-were-targeting-blogs-with-fake-personas-but-its-not-spam-9038

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Ow dear, ow dear (shakes head) …..

Just talking about a similar campaign, just like the post above from inspiredworlds, nothing untoward here.

Don’t forget my rebuttal addressed everyone’s issues and laid the matter to rest in my mind:

https://mumbrella.com.au/my-rules-on-posting-comments-for-clients-9240

Cheers,

Geoffrey

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