Women emerged as a ‘deeply underestimated economic force’ in 2023
The overwhelming success of the Matildas, Taylor Swift, and the Barbie film marks what Streem’s State of Australian Media Report calls “a remarkable chapter in the realm of media and entertainment”.
The report notes the emerging “recognition of women as a deeply underestimated economic force” during 2023.
“Across the film, sport and music sectors, women have proven themselves as powerful economic drivers, commanding audiences and revenue like never before,” the report reads.
