Deakin challenges people to ‘Think Young’ in new campaign from The Royals

Deakin University has launched its first brand campaign in more than three years, created by independent agency The Royals, which won the creative duties last year.

https://www.youtube.com/watch?v=CDAuHB2tRDk

The integrated campaign, titled ‘Think Young’, includes two videos which feature a young man standing in front of neon-coloured pillars as he is faced with the need to choose ‘convention’ or ‘invention’.

“We wanted to create a campaign that was a distinct contrast from the rest of the University category,” said Nick Cummins, executive creative director at The Royals. “With ‘Think Young’, the execution had to feel as fresh and modern as the idea itself.”