F.Y.I.

Woman’s Day redesign launches with more psychics and more puzzles

Womans DayACP Magazine’s title Woman’s Day has rebranded with a new pull out puzzle section, special recipe edition and a new layout.

The announcement:

Iconic Australian weekly magazine Woman’s Day will hit newsstands today with a fresh new design, exciting new content and even more features for its 1.76 million readers.

The popular food section has been given a modern overhaul to include extra family-oriented recipes from the authoritative Woman’s Day Kitchen, home of the ‘Tried and Trusted’ logo, as well as a bonus 8-page Woman’s Day Classics recipe collector series.

Australia’s psychic to the stars, Mitchell Coombes, has also joined the magazine and will help chart readers’ destinies along with psychics Ann Ann, Deb Webber and astrologer Jenny Blume.

The ever-popular puzzle section has been expanded and rebranded in line with Woman’s Day standalone Superpuzzler magazines, with an additional five brain-training teasers.

The magazine designs have also been given a refresh with bold new fonts, brighter layouts and easier navigation. The page size increases to become 3mm taller and 1mm wider.

“Our aim is to build and enhance Woman’s Day’s brand in response to the most recent research,” says Publisher Robyn Foyster.

“There will be more food, more psychics and more puzzles.

“Woman’s Day Food Director Jennene Plummer’s new pull-out Classic Food magazine on special stock will be highly collectable.

“Jennene will also make busy mums’ lives easier with new and revamped regulars ‘3 Ingredients’, step-by-step ‘Masterclass’, and ‘Feed Your Family for Under $15’ complete with a shopping list.

“We are particularly excited Mitchell Coombes will join our destiny team. He has a very loyal following from his regular TV appearances on Channel 7’s The Morning Show and as a best-selling author.

“As Australia’s biggest-selling weekly magazine, we need to continually evolve and listen to what our readers want; they want more value and that’s what we are giving them.”

Source: Woman’s Day press release

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