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Women’s Health launches spin-off pregnancy issue Bump

Pacific Magazines will next week launch a spin-off issue of Women’s Health magazine called Bump, aimed at expectant mothers.

The issue, priced at $14.95, will be available next Monday at selected newsagents and supermarkets for up to three months.   

Editor Felicity Harley said: “Our research tells us that there is a gap in the market for a magazine that’s just about the woman’s pregnancy experience. Women’s Health Bump won’t tell you about prams, baby bags and cots, but rather it’s the personal journey through the three stages of pregnancy – before, during and after.”

The issue will be promoted in Women’s Health, online, through social media and dedicated direct mail and point of sale activity.

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