Women’s sports sponsors seen as trustworthy industry leaders: Foxtel Media & Gemba

September 6, 2022 10:49

Foxtel Media and Gemba’s new Shifting the Goal Posts report has revealed brands that sponsor women’s sports to benefit from higher levels of trust and are more likely to be viewed as leaders in their respective industries by the Australian public.

The new report also presented a range of opportunities for brands considering investing in women’s sports, including the potential to address two million additional sports fans in the short term, higher recall potential and the opportunity for sustained sponsorship connections that are increasingly difficult to achieve with major men’s leagues.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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