Women’s sportswear company launches ‘You Look Fit’ Facebook app
Women’s sportswear company Lorna Jane has launched a Facebook application to make it easier to compliment the user’s friends on their appearance.
The application called You Look Fit allows women to “tag their friends’ photos with pre-selected compliments to share inspiration and motivate them to live their best lives”.
The app is the first phase in the sportswear company’s campaign, ‘A Brave New Active World’.
The next activation will see a moving billboard in Australia’s major cities via a custom-built trailer unit, covered in photos submitted through You Look Fit.
The campaign is also running as a competition to win $2500 and $2000 worth of Lorna Jane wardrobe.
The aim of the app and billboard is to propel the campaign’s message of supporting other women to be the best version of themselves they can.
