Wonder and Eat Up break Guinness World Record for longest line of sandwiches
Eat Up and Wonder broke a Guinness World Record for the longest line of sandwiches.
The announcement:
Wonder has joined forces with Eat Up, a leading charity providing free school lunches to children in need, breaking the Guinness World Record for the longest line of sandwiches as 350 school children from six schools rolled up their sleeves to make 14,520 sandwiches.
These students gathered at the iconic Sydney venue, Overseas Passenger Terminal, breaking the record, as all of the kids pitched in to help Aussie families doing it tough.
Wonder invited the public to come down on the day and enjoy a Wonder 5 Star toastie from a dedicated activation space at the venue which also included a photo booth, DJ and large screen to watch all the record-breaking action. Live radio updates across ATN kept listeners up to date on the record progress throughout the day.
Christine Fung, Goodman Fielder CMO, says: “At Wonder, we believe in creating moments that not only feed the body but also the community, especially kids, so we can fuel their play and learning. This record-breaking event with Eat Up was more than just a Guinness World Record attempt – it was a celebration of community, purpose and brand values coming to life in a big, bold way.
“On the day, all of the students used our Wonder 5 Star Soft White bread to create the sandwiches and brought the event to life. This activation is the culmination of an 8-year partnership with Eat Up to feed Aussies in need. It shows what’s possible when a brand leads with heart, purpose and a whole lot of Wonder!”
Lyndon Galea, founder of Eat Up, says: “The reality is that one in four children across Australia are going to school without lunch – and the need for our services continues to grow. As more families face tough times, our work at Eat Up has never been more urgent.
“This incredible moment – breaking a Guinness World Record with Wonder alongside 350 inspiring young Aussies – is more than just a milestone. It’s a powerful testament to what’s possible when our communities come together to tackle a serious issue.”
Source: Good Talent
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