Wonder White aim to convince parents to ‘give white bread back to the kids’ with content series

Miranda Ward

August 31, 2016 2:45

Kids complaining about how they have it tough compared to when their parents grew up is the proposition of the latest campaign for Wonder White bread.

Led by Goodman Fielder’s media agency Slingshot and produced by creative services business business Kojo, the content series aims to highlight the brand’s newest product Wonder Smooth Wholegrain Bread and aims to convince parents to “give white bread back to the kids”.

It features kids reflecting on the changes that have occurred since their parents where children, including the over-complication of bread.

https://www.youtube.com/watch?v=lcCapGeJav4

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.