Woolies’ Cartology creates agency team, with two hires made ahead of October launch
Woolworths’ media business, Cartology, has announced plans to launch a specific offering for agencies and brand marketers in mid-October.
The agency team will offer a “refreshed value proposition, including a portfolio of media assets that connects brands with Woolworths customers in a meaningful way,” according to the Mike Tyquin-helmed company.
The announcement follows four senior hires being made in May, including Jessica Hunter as head of agency partnerships. She will lead the new agency offering having joined Cartology in June from the Daily Mail, where she was commercial director.
