Woolies digital, loyalty and ecom strategy delivering results in H1 FY21

Woolworths Group has reported strong sales across all businesses in first half FY 2021 financial figures, with the exception of hotels.

Group sales increased by 10.6% in H1 (Q2 9.0%) with the Australian Food, BIG W and Endeavour Group (BWS, Dan Murphys and hotels) divisions all reporting sales growth well above trend.

Group e-commerce sales increased by 77.9% to $2.9 billion in the half. Average weekly traffic to Woolworths digital assets also increased materially, up 62.4% to 20.2 million visits per week, as customers increasingly look to engage digitally.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.