Woolies digital, loyalty and ecom strategy delivering results in H1 FY21
Woolworths Group has reported strong sales across all businesses in first half FY 2021 financial figures, with the exception of hotels.
Group sales increased by 10.6% in H1 (Q2 9.0%) with the Australian Food, BIG W and Endeavour Group (BWS, Dan Murphys and hotels) divisions all reporting sales growth well above trend.
Group e-commerce sales increased by 77.9% to $2.9 billion in the half. Average weekly traffic to Woolworths digital assets also increased materially, up 62.4% to 20.2 million visits per week, as customers increasingly look to engage digitally.
