Some people might think that when it comes to own label products, the supermarkets don’t need to work quite as hard on their packaging and slogans.
So Dr Mumbo is delighted to be proved wrong by the Woolworths brain trust, and their slogan for Rainbow Froot Rings: “So yummy you want them!”
As the Reddit Australia commenter who spotted it points out: “Woolies marketing department working overtime.”
Which is almost up there with their similarly impressive Barbecue Sauce slogan “Worthy of your snags”, also featured in the Reddit thread.
Which inspired Dr Mumbo to take to the aisles himself to see what other delights he might find.
How about “Tomato Sauce is the ultimate dipping sauce”?
Or “Snakes will have your tastebuds cheering”.
Probably no need to bother the trademark registration people, guys.