Woolies – home of the the best-worst product slogans

Some people might think that when it comes to own label products, the supermarkets don’t need to work quite as hard on their packaging and slogans.

So Dr Mumbo is delighted to be proved wrong by the Woolworths brain trust, and their slogan for Rainbow Froot Rings: “So yummy you want them!”

As the Reddit Australia commenter who spotted it points out: “Woolies marketing department working overtime.”