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Woolies unveils new ‘apple’ logo

woolworthsRetail giant Woolworths is today beginning the roll out of its new logo, apparently based on a peeled apple. The 85-year-old company will gradually put it it out across its stores.

The new logo, first unvelied in August, is a radical departure for the chain, including changing its dominant colour from red to green. Speaking to the Sydney Morning Herald, marketing boss Luke Dunkerley said: “We believe it expresses in its own graphic way our commitment to fresh food in a way that the logo that it superceded doesn’t.”

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