Woolworth CEO’s interview car crash was an avoidable PR disaster

Tim Burrowes

February 21, 2024 8:45

Welcome to a midweek update from Unmade: Today: Woolworths’ CEO commits a PR blunder, and the Unmade Index crawls back over 600 points.

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Tim Burrowes

Topics

Unmade Substack Woolworths

2 COMMENTS

Josh 22 Feb 24

To me it certainly looks like Woolies has learnt a lot from the Qantas (and previously Telstra) corporate affairs case studies. Ensure the soon to be departing foreign CEO looks like an out-of-touch dill, then make him the scapegoat responsible for all the current troubles once the new CEO takes over. Boom, the slate is washed clean. Perfectly executed.

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Gavin 21 Feb 24

And just like that…Brad’s gone.