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Woolworths adds ‘every day’ to ‘Cheap, Cheap’ strap

Woolworths has added the phrase ‘every day’ in its latest ‘Cheap, Cheap’ ad which extends the tagline to ‘Cheap, Cheap everyday’.

Whilst the phrase ‘every day’ has appeared in other iterations of the Woolworths ads on point of sale and some graphics which have been running since September, it is the first time it is used in conjunction with the ‘Cheap, cheap’ strapline at the end of an ad.

The new product-focused 30-second ad, created by Leo Burnett Sydney, uses the animated green birds and ends with the tagline ‘It’s cheap, cheap and staying cheap everyday’.

Courtesy of Ebiquity

Coles’ recent campaign also uses the phrase ‘every day’ to highlight its cheaper prices.

In September the supermarket unveiled the new brand device of the green birds and ‘Cheap Cheap’ slogan in an ad for its cut-price white bread, with a longer more brand oriented spot launched in October.

Coles introduced the ‘every day’ lower prices tagline last month while Woolworths had launched Everyday Rewards, its loyalty program which also uses the phrase every day, in 2007

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