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Woolworths appoints PPR to its public relations account

Supermarket giant Woolworths has appointed WPP-owned PPR to manage its public relations account, Mumbrella can reveal.

Woolworths pitched its account in March, parting ways from incumbent agency One Green Bean after three years.

The agency has moved away from the creative led PR agency to a more corporate-style firm in PPR who have clients including Dell, Officeworks, McDonald’s, National Trust and Mortgage Choice.

Peter O’Sullivan head of public relations, community and sponsorships at Woolworths worked at PPR for nine years, leaving the agency as NSW market leader to join the supermarket in July last year.

For PPR, the win follows on from the agency picking up the social media account for Colgate-Palmolive last month.

Woolwoths has also appointed a new public relations manager, Menreet Kaur, who formerly worked at PPR as a senior account manager for four-and-a-half years.

Kaur has been appointed as public relations manager for Woolworths

Andrew Hicks, Woolworths director of marketing, said: “With our marketing evolving and our internal team structure changing, we felt the time was right to review the support we required from our PR agency partner.

“In our RFP review process, PPR was able to demonstrate extensive experience in the supermarket sector, along with an unrivaled capacity, with their unique footprint, to support the delivery of our campaigns at a national and local level in the most efficient and effective way.

“We’d like to thank our incumbent One Green Bean for their work in supporting the marketing and PR for Woolworths over the last four years.

“As we transition our agency arrangements to PPR, the One Green Bean team will complete working with us over the next couple of months on a number of projects in both the PR and influencer space,” Hicks said.

Michael Pooley, COO at PPR, told Mumbrella: “Woolworths is an iconic Australian brand and we are honoured that PPR has been chosen to support it. We’re excited with the possibilities the partnership will bring and look forward to supporting Woolworths through our unique national network of PPR consultants to support the brand wherever it needs to be.”

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