Woolworths pitches public relations account

Woolworths is on the hunt for a new public relations agency, with the supermarket giant currently pitching the account, Mumbrella can reveal.

The account is currently held by One Green Bean, which was appointed the account in March 2013. However Mumbrella understands One Green Bean is not participating in the pitch process.

One Green Bean looked after the consumer, lifestyle and PR activities for Woolworths.

The pitch follows the appointment of head of consumer PR Peter O’Sullivan who joined the supermarket chain from WPP’s public relations agency PPR last August.

One Green Bean’s other clients include Coca-Cola, Jetstar, Nike, Jacobs Creek, Vegemite, Lego, Mount Franklin, Tourism Western Australia and OPSM.

Both Woolworths and One Green Bean have declined to comment.


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