Woolworths asks ‘how do you grow a champion?’ in Olympics TV ad

Miranda Ward

August 8, 2016 10:15

Woolworths is promoting its sponsorship of the Australian Olympic and Paralympic teams with a series of new ads focusing on the idea of “how do you grow a champion?”.

The ad, created by M&C Saatchi in partnership with Carat, features water polo player, Holly Lincoln-Smith, basketballer Joe Ingels and wheelchair rugby player Ryley Batt and draws a parallel between nurturing and developing athletes with growing fresh food.

https://www.youtube.com/watch?v=-J7bWE0yjHQ

It ends with the tagline “Over 500 home-grown Aussies have been picked to do us proud at Rio and at Woolworths we’re proud to be picked as the fresh-food partner”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

Surprised! 8 Aug 16

Pleasantly surprised by this from WW – A lovely idea that hasn’t been ruined by any kind of ‘Buy 4 packs of dog food for $1’ message, something atypical of the Fresh Food People. My only criticism would be to drop that god awful Woolies jingle at the end.

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