Woolworths bringing advertising to scales and checkout screens
Cartology is expanding its retail video network by adding advertising to weight scale and checkout screens across Woolworths supermarkets.
In the coming months, brands will have access to 4,000 weight scale screens in the deli and seafood service areas and over 10,000 assisted checkout screens across Australia.
This dramatically expands Cartology’s end-to-end retail media offering, which also includes 5,300 screens across retail out-of-home, Woolworths Supermarkets, BIG W, and Metro Supermarkets.
Cartology’s GM of product, Steve Geelan said the company “continue[s] to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience”.
He continued: “Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content that can drive awareness of a new product, inspire meal time planning at the deli and seafood counters, or influence and leave a lasting impact at the checkout.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Why don’t you cover your shelves with screens so people can only pick products after watching 15s of commercials? Sounds like another strategic opportunity.
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So this is what you want to spend your profits on, which you obtained from ripping us off. What a joke!
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Why not include a vending machine? That distributes what you canvas and influence customers through branded video content? Sounds a waste of money if you ask me, unless the poor deli staff are so overworked you need to spend more than 30 seconds in a queue. Then I suppose you need to queue in the right direction to see the message.
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They can’t afford to put on more staff, they can’t afford to give people a promotion to manager status, instead, sending managers between stores. Unless you know someone, then you get fast tracked to group manager.
Instead they are gonna waste more money on advertising, no doubt advertising their own stuff.
The Woolworths group sucks. Can’t wait to get a better job than that dumpster.
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