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Woolworths celebrates winter food in latest ad

Woolworths is pushing its winter produce in a campaign focused on warming winter meals.

The campaign is backed by the ‘Woolworths the Fresh Food People’ jingle and focuses on pumpkins, roast beef and homemade soup in a family context.

Ad courtesy of Savvy Media Monitoring

Leo Burnett Sydney is Woolworths’ creative agency of record.

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