Woolworths celebrates winter food in latest ad

Woolworths is pushing its winter produce in a campaign focused on warming winter meals.

The campaign is backed by the ‘Woolworths the Fresh Food People’ jingle and focuses on pumpkins, roast beef and homemade soup in a family context.

Ad courtesy of Savvy Media Monitoring

Leo Burnett Sydney is Woolworths’ creative agency of record.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics adCampaigncreativeLeo Burnett SydneywinterWoolworths

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Comments: 1

Eek 3 Jun 15

Woolworths, the horrible ads people.

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