Woolworths introduces ‘Sticky specials’ marketing innovation

Woolworths has launched a marketing initiative that enables its customers to peel off a sticker from a catalog and stick it on a product they want a discount on.

Promoted through a TV ad created by Droga5 that launched this week, the ‘Sticky specials’ campaign explains how to use the innovation via Woolies’ green pea animated character.

As well as an ad campaign, Woolies has uploaded an explanatory video to its YouTube channel.

The promotion starts on 12 September.



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