Woolworths launches first Christmas ad of the year: The Ham King

christmas hamWoolworth’s has begun its Christmas push, featuring a comical father and son bantering over the best way to cook a ham.

“The Ham King” sees the son preparing his first Christmas ham in the shadow of his father, who has previously won prizes for his efforts.

Ad agency Droga5 relaunched Woolworths advertising in June.

The new ad:



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