Woolworths media pitch down to ‘big three’

WooliesThe Woolworths $240m media account is understood to be down to just three players for the biggest media account currently in play in Australia.

Mumbrella understands the field is now just incumbent Carat which is facing off against MediaCom and OMD after Starcom MediaVest withdrew from the process.

It is also understood the supermarket’s search for a smaller agency to complement the main media agency is now just between independents Match Media and Bohemia. 

All agencies contacted declined to comment on the pitch.

Starcom’s withdrawal is rumoured to be related to other pitches in market, with the media agency thought to among those on the final shortlist for the $40m Lion account.

Last month Woolworths announced it had hired former Coles executive Tony Phillips as its chief marketing officer and added Leo Burnett to its creative agency roster in a major shake up to its marketing services.

Nic Christensen 


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