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Woolworths places emphasis on easy in new online shopping ads from Leo Burnett

Woolworths is promoting its online shopping portal with a series of three 15-second ads promoting the various functions of the website in an effort to highlight how easy it is to use.

The first of the ads focuses on saving money and features a middle-aged woman rummaging around her couch cushions looking for lost coins.

The second ad focuses on how customers can track their order and features a man tracking his order whilst out on a run in order to be at home when the delivery arrives.

The third spot promotes how the online shopping portal can save a customer’s shopping list. Each ad finishes with the tagline “That is easy”.

Leo Burnett Sydney is Woolworths creative agency of record.

The supermarket previously promoted its online shopping function with a campaign from Droga5 which showed what it was like to be a Woolworths online shopper.

All ads are courtesy of Savvy Media Monitoring. 

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