Woolworths is set to give its widely-panned loyalty program a makeover just eight months after launch, suggests an article in Fairfax Media.
Reports suggest the latest version of the loyalty program will be unveiled in coming months and will broaden the range of products for which customers can earn “Woolworths dollars from”.
At the time of the revamp Chris Doufas, co-founder and managing director at The Loyalty Group, told Mumbrella the loss of the partnership with Qantas would have deep repercussions.
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He said: “People ultimately want to get something back that’s tangible. Flights are generally ranked fifth or sixth as a reward people are seeking, but the problem here is that everyone is interested in Qantas rewards.”
According to today’s Fairfax Media report, the new-look loyalty program will include revisions to make it more attractive to grocery suppliers.
A supplier told Fairfax Media the present scheme is costly and did not compare with regular promotions.
“We haven’t ever really participated in Woolworths’ loyalty schemes and the changes to the program last year didn’t improve things,” he said.
“It’s really costly and my financial team showed me some modelling that demonstrated we were better off with normal promotions. But we would absolutely get involved if it was something that was relevant to our brands and our customers.”
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Well – I can tell you that I have stopped shopping at Woolworths since they scrapped the FF points with the rewards card. I used to go out of my way to only shop at Woolworths (as Coles is much closer to shop at for me) – but since the change, haven’t walked into a woolies.
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I’m a regular shopper, have 6 children, daily shopping and big $$ spent yet i have never received a good bonus since the new rewards yet family and friends who shop not even 1/8 of the amount i do have received $50 or more rebates. In this respect I feel like the loser and now shop at coles, iga, aldi and costco on a regular basis to save money. I feel there isn’t loyalty to your loyal customers. We spend big but doesn’t mean we have a lot of money it means we survive but your rewarding people who spend less $$ in your stores.
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We have been waiting nearly 9 months for Woolworths to activate the option for 850 QANTAS points for each $10 of rewards. Once you get $10 of rewards you can not use your card to get more rewards unless you take the $10 off your shopping bill. I have had $40 that I could not transfer to QANTAS points. I have sent several emails to the member care at Woolworths to find out when it is going to happen, only to get the same stock standard answer – we are working on it. About time they fixed it
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Woolies made it so easy to change to Aldi, Coles and IGA after they changed the reward scheme removing QFF.
Was it worth the additional profit you thought you’d get Woolies? It would appear your once loyal shoppers are now loyal to your opposition.
We made you Woolworths, we can break you too.
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