Former Total Girl editor launches parenting blog, Entertain My Tribe

Former Total Girl editor Amanda Nicholls has launched Entertain My Tribe, a social-media based activity resource designed for parents.

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The platform – which operates across Facebook and Instagram – aims to provide recommendations for parents on playgroups, family-friendly cafes and restaurants and other activities, such as dance classes.

Nicholls said: “Two years ago, my family made the move from the inner west back to Sydney’s western suburbs, which is where we grew up. We relocated to the Blue Mountains, and I had a year of maternity leave up my sleeve with my two girls.

“I wanted to get out and meet new people and find ways to entertain the kids at the same time, and I found myself wishing that there was something simple that could tell me where the good places to eat with kids were, where the best clubs and classes to join were, what were the popular activities and attractions and when were the kid friendly events in town?”


Nicholls: “We are hoping to find tribes from all over Australia”

Nicholls was the editor of Pacific Magazines’ title Total Girl from March 2008 until September last year.

Entertain My Tribe is a mixture of personal blog, where Nicholls shares her family’s adventures and experiences, and a platform for other parents to share their own recommendations and stories.

“The saying ‘It takes a village to raise a child’ was very inspirational when developing the concept for Entertain My Tribe. We are referring to our community and followers as our ‘village’ and we are working under the premise that it also takes a village to entertain a tribe!” said Nicholls.

While the platform has launched initially solely across social media, a website is in development, for which Nicholls is looking for potential contributors.

“We are hoping to find tribes from all over Australia so that when other families find themselves in a position like we were in, moving to a new area or holidaying in a new place and looking for ways to keep the tribe happy and entertained, they have a resource to refer to,” she said.


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