Woolworths sets two-year timetable to delete Select brand
Woolworths will take up to two years to kill off its Select range of products after deciding to throw all of its weight behind its Essentials lines.
The move comes just months after the supermarket announced it was bringing to an end its no-frills Homebrand range as it tries to counter the impact of Aldi and its own label strategy.
Woolworths revealed the second stage of its own brand cull to analysts last week and told Mumbrella the clear out of the Select line will run through 2016 and into 2017.
“This transformation to this new label will take place over the next couple of years, with the introduction of the bulk of the new range over the coming financial year,” a spokesperson said.
Two years to kill Select? They kill off the brands we actually want in two days.
So what does this mean for the price of non-food shopping at Woolworths (think wraps/foils, tissues, dishwasher and washing tablets/liquids, cleaning products, pet food, etc). Will the absence of home brand products in these categories mean Aldi and Coles are significantly cheaper?
Woolworths stores look like junk stores, cramped shelves, terribly filled back docks caused by the abandonment of “Capping” that needs to be re-introduced. Woolworths has a stupid motto that goes “If its in store its on the shelf” well with capping that was true! They have annoying store announcers, terrible TV ads and half the stores still display the old logo.. go figure.