Facebook and Quantium sign deal to measure advertising impact on store sales

June 8, 2016 9:04

Data analytics and strategy firm Quantium has reached a deal with Facebook to become its Australian partner in the measurement of advertising impact on store sales.

The data specialist, which is 50% owned by Woolworths, is just the third company in the world to partner with Facebook to measure the impact of advertising on sales.

Quantium has been piloting the project with Facebook for the past six months using a process to define the statistical connection between ads on Facebook and consumer purchases.

Alex Macoun, head of Quantium’s media division, said the partnership would bring a new level of understanding to the effectiveness of ads on the social media platform.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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3 COMMENTS

Bob 8 Jun 16

Google did a deal with Quantium for a similar solution a couple of years ago didn’t they?

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Richard Dirth 8 Jun 16

And for point of sale not covered by Quantium, how is the loop closed? Or this another inferred-based model? How is Facebook marketing isolated? The press release carefully avoided the issue of Facebook effectiveness in improving sales for said brands.

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EJC 9 Jun 16

What is the story with Acxiom and Facebook then? I thought Acxiom was leading the way in Australia

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