The Works wins creative for Sanitarium’s Up & Go

June 15, 2017 9:22

Sanitarium has appointed Sydney agency The Works to lead the creative for its Up & Go breakfast drink brand.

The food giant is understood to have looked at a number agencies before appointing The Works.

Agency founder and creative partner Damian Pincus said the process of winning the business had been an eye opener.

“The pitch process was one of the most rewarding we have been through, the chemistry, culture and alignment of thinking between our two companies was amazing and will lead to a strong working relationship,” Pincus said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics