The Works wins creative for Sanitarium’s Up & Go

Sanitarium has appointed Sydney agency The Works to lead the creative for its Up & Go breakfast drink brand.

The food giant is understood to have looked at a number agencies before appointing The Works.

Agency founder and creative partner Damian Pincus said the process of winning the business had been an eye opener.

“The pitch process was one of the most rewarding we have been through, the chemistry, culture and alignment of thinking between our two companies was amazing and will lead to a strong working relationship,” Pincus said.

“It’s a great opportunity to be a part of a brand that is a genuine game changer and has experienced incredible growth. We are excited about playing our role in the ongoing success and growth of Up &Go.”

It is understood the last agency to handle the brand was BWM Dentsu.


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