WorkSafe Victoria launches campaign in 20 languages

March 24, 2021 10:54

WorkSafe Victoria is working to help culturally and linguistically diverse Australians understand their rights and responsibilities in the workplace with a campaign running in 20 different languages.

Created by communications agency Think HQ, the campaign spans radio, online, social and Out-Of-Home (OOH), across the QMS Impulse Network. The OOH creative will be matched to reflect the language most spoken in specific geographic locations, in the first time the specific type of targeting has been used on by QMS Impulse.

Hundreds of campaign assets have been created, spanning workplace posters, social content, animated educational pieces, case studies, in-language media releases, and TVCs.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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