F.Y.I.

Worksense appoints The Works

June 23, 2010 9:55

Industrial clothing brand Worksense has appointed The Works to its Workwear and Safety account. The announcement:

SYDNEY, 23 JUNE 2010: The Works has been appointed to the Worksense Workwear and Safety account after a competitive pitch, based on the strength of their strategic and creative presentation which will form the basis of a new national campaign for the brand.

Worksense has briefed The Works to make them Australia’s next iconic brand.

Jason Varone, Chief Operating Officer at Jeminex, said: “The brand Worksense will become an Australian household name for its distinct high quality and cutting edge technology in the Australian market.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics