Dr Mumbo

World class rugby coverage from Nine

Dr Mumbo did enjoy the media experimentation being performed by Nine during the Rugby World Cup semi final between Australia and New Zealand.

Thanks to the brave approach by the network, we have now firmly established that a break in play is not long enough to insert an ad into without missing the restart.

Curiously the staff of The Punch appear not to have got the memo about Nine’s commitment to ratings over silly things like sport, posting on Facebook: “Oh, and we know this is a family website but would it kill channel nine to have 5 minutes of post-match analysis before UNDERFUCKING BELLY RAZOR???”

Dr Mumbo is at a loss to understand what people’s problem is. Surely they should be happy that Nine at least aired it live. For a change.


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