World Kidney Cancer Q&A Day launches with online quiz campaign

World Kidney Cancer Q&A Day is set launch for the first time on June 22 with a seven-question online quiz campaign.

Launched by Sydney agency Behaviour Change Partners, the quiz tells users surprising facts about Kidney Cancer including how the Czech Republic has the world’s highest rates of kidney cancer, and how being tall increases your risk.

The campaign aims to raise money and awareness for kidney cancer as there are over 330,000 new cases diagnosed every year.

The quiz has been created in nine languages with different racially appropriate questions.

A US pharmaceutical company will donate US$5 to the cause for each test taken.

Paul Fishlock, Behaviour Change Partners founder, said in a statement: “The world calendar is crowded with international cause and disease days, so we knew we had to find a universally engaging idea to stand out.

“Asking questions and seeking answers crosses all geographic and cultural borders and is relevant to all stakeholders – from genetic researchers to patients, caregivers and the general public.”

Anne Wilson, director of International Kidney Cancer Coalition, said: “The global burden of kidney cancer is growing fast and increasing world awareness has never been more important. Our board very much enjoyed working with Behaviour Change Partners to develop Q&A Day, which has been enthusiastically embraced by our 28 affiliate organisations around the world. We plan for it to become a permanent and important feature of the global health calendar.”


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