World Vision appoints new CMO Maryanne Tsiatsias

World Vision Australia has appointed a new CMO in Maryanne Tsiatsias.

The appointment follows the April departure of Teresa Sperti, who held the CMO role for two years.

Maryanne Tsiatsias is World Vision’s new CMO

Tsiatsias previously spent 16 years at Telstra. She started in 2002 as segment and product marketing manager and held roles including general manager of marketing strategy and planning, head of marketing operations, director of consumer and small business marketing, and director of pre-paid mobile products.

She left Telstra in October 2018 as director operations delivery and engagement.

Most recently, Tsiatsias was head of brand at insurance brand AIA.

Tsiatsias said that she has long held the desire to work in the humanitarian sector.

“My journey with World Vision started when I received my first pay cheque which I used to sponsor a child in Africa,” Tsiatsias said.

“This was a life-changing experience, the people I worked with touched my soul.

“However, I still wanted to do more for vulnerable communities. Working in a global aid context will give me the opportunity to use my professional skillset to make more of an impact and make more of a difference.

“World Vision is such a loved and iconic brand, and I am excited about the opportunity to take forward in this next exciting chapter,” she said.


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