World Vision Australia launches sponsorship campaign ahead of Christmas, via EssenceMediacom and Amazon
This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.
Children’s charity, World Vision, has launched a new campaign that seeks to bolster child sponsorships and develop emotional connections, via EssenceMediacom and Amazon.
Coinciding with Christmas this year, the ‘Boxes for Better’ campaign uses an online hub containing videos that show how Amazon’s delivery boxes can be repurposed into eight activities that demonstrate a “lasting emotional impact”. The campaign’s crafts are designed to cover World Vision’s main pillars – health, clean water, food and education.
