World Vision Australia puts creative account out to pitch

World Vision Australia has put its creative account out to pitch.

A World Vision spokesperson told Mumbrella the pitch comes as it is preparing for a new chapter in its history.

World Vision’s pitch follows the appointment of a new CMO

“These are exciting times for Australia’s largest NGO as we prepare for a new chapter in our 70-year history,” they said.

“World Vision believes that every child has the right to life in all its fullness and we are speaking with a range of creative agencies to identify a future partner to support our talented in-house team to deliver this.

“As an iconic brand working to alleviate poverty and its inter-related causes it’s an incredibly rewarding brief and we look forward to announcing our new creative agency partner later this year.”

World Vision Australia appointed a new chief marketing officer, Maryanne Tsiatsias, in November last year. Former CMO, Teresa Sperti, left the NGO seven months prior after holding the role for two years.

The Royals has worked on World Vision’s creative for most of the past decade.

In 2017, World Vision Australia shifted its media account from Vizeum to Havas Media. At the time Sperti said she was looking to formalise the project-based relationship World Vision had with The Royals to something more permanent.

The Royals has confirmed to Mumbrella that it declined to pitch for the account.

Earlier this year, World Vision Australia released a news program on social media fronted by ambassador Melissa Doyle. ‘Windows To The World’ shared ‘Australian stories of hope and humanity’ in the context of COVID-19.

Tsiatsias said the program would share stories not covered by mainstream media outlets.

“We know right now Australians are consuming more news media than ever before, so through Windows To The World we will we’ll be using our own online and social channels, to bring viewers exclusive access to stories that aren’t being reported elsewhere and reveal the impacts of COVID-19 on the world’s most vulnerable,” she said.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.