World Vision’s ‘1,000 Voices for 1,000 Girls’ campaign returns for its biggest year yet

World Vision’s annual campaign to support vulnerable girls worldwide returns with more ambassadors, expanded media reach, and a renewed goal to sponsor 1,000 girls by October 11.

The announcement:

World Vision’s flagship campaign 1,000 Voices for 1,000 Girls returns for its seventh year, with its biggest rollout yet – more star power, national TV presence, and the same emotionally resonant storytelling that has made it a national standout since 2018.

Launching on Friday 1 August, the annual campaign aims to raise awareness of the global challenges women and girls face, including early marriage, violence, exploitation and school exclusion, while maintaining the ongoing goal of sponsoring 1,000 of the world’s most vulnerable girls by International Day of the Girl Child on Saturday, October 11.

This year, the support of both male and female ambassadors reinforces the message that ending gender-based violence and inequality is everyone’s responsibility.

Andrew Henderson, head of brand experience at World Vision said,
“1,000 Girls is a watershed campaign for World Vision, that connects so deeply with Australians. Originally conceived by our local team in 2018, this powerful yet simple idea has since gone global, reaching 16 countries across the World Vision partnership.
“It’s literally giving voice to girls who might otherwise go unheard. The 1,000 Girls stories are heartfelt and human-centred, brought vividly to life with sensitivity and care by a diverse mix of male and female ambassadors. It’s purpose-driven storytelling at full throttle.”

The well-known and respected Australian ambassadors this year are: tennis star Alex de Minaur; actor/producer and long-time World Vision Australia supporter Rebecca Gibney; former world No.4 and advocate Jelena Dokic; multi-platinum, multi-ARIA-award winning artist Amy Shark; cohost Will & Woody National Drive time Woody Whitelaw; Matilda and international football player Charli Grant; rugby star and First Nations advocate Mahalia Murphy; Model and content creator Unice Wani; actor & DJ Sarah Roberts; celebrity chef Kishwar Chowdhury and Award winning comedian, TV personality & former refugee Joe White, and endurance athlete Samantha Gash.

Each ambassador has lent their voice to share the real story of a vulnerable girl. For many of the ambassadors, this campaign is deeply personal.

Jelena Dokic, a survivor of abuse and an advocate for women and girls, said:
“It’s extremely important for me to speak up. There are so many girls and women in this world who don’t have a voice – who are silenced. This is much bigger than us. This is about helping others.”

Actress Rebecca Gibney also brings lived experience to the campaign.
“I was raised in a family affected by domestic violence, and I know a lot of women are. It’s vital that we combat this in any way we can.”
Gibney continues: “I’ve seen the work that World Vision does. It’s real, it works and I’ll do anything I can do to help support it.”

For Woody Whitelaw, its fatherhood that makes this mission hit home.
“I was really humbled when World Vision asked me to be involved. Being the father of a little girl called Remi, you just can’t imagine her experiencing violence, so knowing that so many girls around the world are facing this makes it a very easy cause to get behind.”

The fully integrated campaign was created and produced by World Vision’s inhouse creative team, and features a powerful mix of digital, social, OOH, shopping centre activations, TV and a targeted PR campaign.

A first for the campaign will be a 15 and 30 second TV spot that’ll feature a selection of some of the ambassadors and go live from 7 September.

To find out more, or to sponsor a girl through World Vision today visit: https://www.worldvision.com.au/sponsor-a-child/1000girls.

* campaign didn’t run in 2020

Credits
World Vision Australia:
Head of Brand, Creative & Content: Andrew Henderson
Creative Director: Rory Ellis
Integrated Creative Lead: Brad O’Meara
Copywriters: Amy Tan, Margaret Spencer
Social Lead: Tracy Keogh
Integrated Marketing Advisor & Project Lead: Lisa Ng
Integrated Designer: Gemma Bilby
Creative Services Manager: Jacquie Pratt
Ambassador & Content Lead: Amanda Reedy
PR Manager-Campaigns: Claire McIlroy
Head of Brand Comms & Ambassadors: Lucy Fogarty
Content Producers/Edit: Bella Kent, Joe Callanan, Sneha Das, Caleb Hart

Crew:
DOP: Nick Andrews/Jake Lawlor
Sound: Lee Kelly/Charlie Hinde
Gaffer: Matt Willis/Jimmy Crippen
Photography: Hannah Scott Stevenson
Production Manager: Brooke Smith
HMU Makeup: Alex Munro, Julie Provis, Lilly Miljkovic, Linda Jefferyes, Daren Borthwick
Wardrobe: talent’s own

Agency Partners
PR: TBWA\Eleven
Media: Essence MediaCom

2025 Ambassadors
Alex de Minaur – Tennis star
Rebecca Gibney – Actor and long-time supporter
Jelena Dokic – Survivor and advocate
Amy Shark – ARIA award-winning musician
Woody Whitelaw – Broadcaster (Will & Woody, KIIS Network)
Charli Grant – International and Matilda football player
Mahalia Murphy – Rugby star & First Nations advocate
Kishwar Chowdhury – Celebrity Chef (MasterChef alumni)
Sarah Roberts – DJ & Actor
Joe White – Comedian & former refugee
Unice Wani – Model and content creator
Sam Gash – Endurance athlete and longstanding World Vision Goodwill ambassador

Source: World Vision

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topics Andrew Henderson International Day of the Girl Child Jelena Dokic Rebecca Gibney World Vision

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