WWF creates fake film trailer to raise concerns about palm oil production
Conservation group World Wildlife Fund has launched a new video disguised as a film trailer aimed at raising awareness of the impacts of palm oil production on tropical rainforests and species.
Aimed at action film buffs, WWF worked with UK-based video production company Nice & Serious to produce the video, making it look like a trailer for a new thriller called ‘Unseen’.
The video follows typical thriller convention as it follows Jack Crawford around his daily life as he becomes consumed by some dreadful knowledge, which is revealed at the end as the use of unsustainable palm oil in most food products.
