JWT Asia Pacific appoints Josie Brown to new role of APAC digital director

Josie Brown

Josie Brown

JWT Asia Pacific has appointed its Australia director of digital Josie Brown to the newly created role of APAC digital director, in a move which aims to highlight the network’s commitment to building a strong digital capability within each agency.

Brown will continue to be based in Melbourne, where she was working for the last two-and-a-half years, with clients such as Unilever, Johnson & Johnson and Bayer and has overseen JWT’s regional relationship with Mattel.

She will work with regional clients and provide support to local accounts as well as helping agency heads across the JWT APAC network “develop key performance indicators”.

Brown said in a statement: “Building greater collaboration amongst our JWT digital teams in APAC will unleash unparalleled expertise to our clients. I’m thrilled to be working in the region to amplify the digital success the JWT network has seen.”

Prior to joining JWT in July 2011, Brown was digital marketing head at Procter & Gamble where she worked across the brand portfolio in ANZ. 

Brown began her career at Lufthansa in Europe, where she led the launch of the airline’s first .com websites. She later worked on the launch of online travel agency Opodo in Europe and established online marketing agency Factory212 which merged with Sputnik, which she also established, in 2006. She has also worked as an account manager at NineMSN.

JWT Asia Pacific CEO Tom Doctoroff said in a statement: “Our mission this year is to ensure we have a strong, digital heartbeat in every office, and Josie is the right person to add momentum to that drive.”



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