JWT Asia Pacific appoints Josie Brown to new role of APAC digital director
Josie Brown
JWT Asia Pacific has appointed its Australia director of digital Josie Brown to the newly created role of APAC digital director, in a move which aims to highlight the network’s commitment to building a strong digital capability within each agency.
Brown will continue to be based in Melbourne, where she was working for the last two-and-a-half years, with clients such as Unilever, Johnson & Johnson and Bayer and has overseen JWT’s regional relationship with Mattel.
She will work with regional clients and provide support to local accounts as well as helping agency heads across the JWT APAC network “develop key performance indicators”.
Brown said in a statement: “Building greater collaboration amongst our JWT digital teams in APAC will unleash unparalleled expertise to our clients. I’m thrilled to be working in the region to amplify the digital success the JWT network has seen.”
Prior to joining JWT in July 2011, Brown was digital marketing head at Procter & Gamble where she worked across the brand portfolio in ANZ.
Brown began her career at Lufthansa in Europe, where she led the launch of the airline’s first .com websites. She later worked on the launch of online travel agency Opodo in Europe and established online marketing agency Factory212 which merged with Sputnik, which she also established, in 2006. She has also worked as an account manager at NineMSN.
JWT Asia Pacific CEO Tom Doctoroff said in a statement: “Our mission this year is to ensure we have a strong, digital heartbeat in every office, and Josie is the right person to add momentum to that drive.”
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Nice one. congrats.
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Congratualtions Josie!
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Congratulations Josie! Fantastic news!
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Well done Josie – thoroughly deserved!
Good luck!
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A ‘strong, digital heartbeat’ – what a tortured analogy. What happens if you just have a strong heartbeat or even a normal digital heartbeat? What gives a digital heartbeat strength? And how does one ‘add momentum’ to a strong digital heartbeat, will it be stronger, or even racing? Will the heart explode?
How about? ‘Josie is brilliant and the best person for the job in the whole of Asia.’
Stronger. clearer. With a bit more heart….
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I am struggling to think of any noteworthy digital work JWT Melbourne or Sydney have done since July 2011. She seems to be riding on the coat tails of success in Asia. That digital heartbeat seems to be flatlining, Tom!
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Well done Josie. You deserve all your success.
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Congratulations Josie – great reward.
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An excellent operator and skilled digital professional.
Go Josie!
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Great news Josie, well deserved!
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