When worlds collide: analysing the 2CH dilemma

If you play Russian Roulette with the marketplace against the regulator’s deadlines in the hope of securing a better price, you best be prepared to face the music if things don’t turn out in your favour, says former regional network owner Brad Smart.

Frankly, John Singleton and Alan Jones’ recent public attacks on ACMA have concerned me greatly.

brad-smart-photo

Yet, in this day and age, I guess I shouldn’t really be surprised.

Using mass media to sell your displeasure or contempt of anyone, who dares to stand in the way of a deal, seems to be regarded as standard negotiating practice by many business people these days.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.