Wotif asks Australians to find the next big tourist attraction

September 20, 2018 4:23

Online travel site Wotif has asked Australians what ‘The Next Big Thing’ is to create a new Australian icon to match the Big Banana and the Big Pineapple.

The PR-driven campaign created by Ogilvy and Opr, asks Australians to vote on what they think the next big Australian landmark should be, Wotif will then release a shortlist out of the thousands of suggestions and eventually the public will vote on Australia’s new landmark.

The campaign is part of Wotif’s 18th birthday celebrations.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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2 COMMENTS

Jack S 21 Sep 18

Interesting how Wotif is claiming to be “Australian for Travel” when they are owned by Expedia and funnel money off-shore to the USA with every booking?

“Wot” a joke…

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Ennui 21 Sep 18

Wotif … no-one could be arsed doing their creative marketing work for them.