Simon Williams becomes national MD of Carat

Simon Williams has been promoted to the role of Carat national managing director, following last month’s departure of CEO Paul Brooks.

Williams assumes the new role effective immediately and will take responsibility for Carat across Australia and New Zealand, while Brooks’ CEO role will not be directly replaced.

Simon Ryan and Simon Williams

Williams was previously Dentsu Aegis Network’s chief client solutions officer for one year.

Prior to his stint at Dentsu Aegis Network, Brooks was the group head of product and global partnerships at Amplify.

Simon Ryan, CEO ANZ, Dentsu Aegis Network, said in a statement: “Simon has been an integral part of the Dentsu Aegis Network senior team and has taken a leadership role in driving innovation and excellence across the Network.

“His ability, experience and drive make him a great candidate to lead Carat.”

Williams said he aims to build on the agency’s success.

“Carat has always had a special place in my career, and this role marks a return to the brand after seven years working across the Dentsu Aegis Network.

“I have been extremely privileged to work with the Carat leadership team and around their culture of collaboration, and I cannot wait to bring this collective passion, talent and innovation to our clients.”


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