Simon Williams becomes national MD of Carat
Simon Williams has been promoted to the role of Carat national managing director, following last month’s departure of CEO Paul Brooks.
Williams assumes the new role effective immediately and will take responsibility for Carat across Australia and New Zealand, while Brooks’ CEO role will not be directly replaced.
Williams was previously Dentsu Aegis Network’s chief client solutions officer for one year.
Prior to his stint at Dentsu Aegis Network, Brooks was the group head of product and global partnerships at Amplify.
Simon Ryan, CEO ANZ, Dentsu Aegis Network, said in a statement: “Simon has been an integral part of the Dentsu Aegis Network senior team and has taken a leadership role in driving innovation and excellence across the Network.
“His ability, experience and drive make him a great candidate to lead Carat.”
Williams said he aims to build on the agency’s success.
“Carat has always had a special place in my career, and this role marks a return to the brand after seven years working across the Dentsu Aegis Network.
“I have been extremely privileged to work with the Carat leadership team and around their culture of collaboration, and I cannot wait to bring this collective passion, talent and innovation to our clients.”
Seriously? This is a big ask for someone who has never managed anyone before. Managing a complex business of 400 is very different to building a few bits of product. I guess DAN is in an enforced space of shuffling the existing bods rather than bringing in new people.
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DAN needs some new people, can’t remember the last time DAN in Australia rolled out any product even remotely useful.
Seems like a hail mary
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Well deserved promotion for Simon! Congrats
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The downward sprial (read: dropping like a dead weight) of Carat continues… Sinfield must be laughing in his silicon valley-funded mansion now!
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Is that you Simon?
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Hhmmm,
(This is the real “Hhmmm” btw)
My God these comments are a long way from the comments that would have come – say 10 years ago – when media agencies were relevant. Would have been “great Simon”, “Well deserved”, “Great Hire” and all of the sales representative initiated garbage to crawl up to a senior media executive.
I think all the sales reps are now over at the Facebook, Google, Amazon offices!
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So Paul Brooks ‘resigned’ immediately and isn’t being ‘directly replaced’ instead this fellow is being promoted into the CEO-lite role of National MD.
Perhaps that does make sense since it seems all the clients they value are being moved into separated shells. Must be a great feeling to work there, getting herded around under shifting management, dumped into the trading octopus or being plain left behind.
The spreadsheet cost-cutters, employment lawyers and a flat out HR team must be running this particular asylum.
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great anonymous posting going on here. Above all else its safe to say that Carat still has the best brands in the business and that’s a fact.
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