WPP agencies launch a new approach to crisis management

WPP AUNZ agencies DT and Cannings have launched Scout, a new communications and digital approach to issues and crisis management.


Vella said: “Scout has been built from the ground up, and designed for this digital age.”

Scout aims to provide clients with full service preparedness, ranging from board level advice to simulation training and stakeholder sentiment monitoring and analysis.

After having spent one year developing Scout, the new approach and solution allows businesses to deliver succinct and targeted responses to potential issues should a crisis occur.

Renée Bertuch, managing director at Cannings Corporate Communications, said: “Reputation is an increasingly high value asset; the pendulum of public sentiment is quick to swing in an increasingly 24-7 digital world and the responsibilities of management and Boards are open to scrutiny by a broader range of stakeholders than ever before.

“Scout has the flexibility to deliver resources and support across the stakeholders and communication channels most vital to a client’s organisation, enabling consistency of key messages across the many channels of communication companies utilise.”

Brian Vella, CEO at DT, said: “Scout has been built from the ground up, and designed specifically for this digital age. It significantly improves on traditional offers by seamlessly integrating digital media, search, social and marketing technologies with corporate communications and traditional media strategy.”

Scout has five key phases of crisis management which it supports clients from: simulation audit, preparation, active and on going maintenance.


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