WPP launches retail practice The Store

Zoe Samios

December 13, 2016 4:55

WPP Australia and New Zealand has launched The Store, a specialised “end-to-end” retail marketing practice, into the Australian and New Zealand market.

The WPP Global Retail Practice has offices in the United Kingdom and The United States, making Australia/NZ the third operation to set up shop.

The Store will be led by CEO Rob Draper, who is recognised as a shopper marketing specialist and already serves clients including Logitech, CUB and Moet Hennessy.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

specialist marketing agencies The Store WPP WPP Australia and New Zealand WPP Global Retail Practice

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WPP launches retail practice The Store

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