WPP launches retail practice The Store
WPP Australia and New Zealand has launched The Store, a specialised “end-to-end” retail marketing practice, into the Australian and New Zealand market.
The WPP Global Retail Practice has offices in the United Kingdom and The United States, making Australia/NZ the third operation to set up shop.
The Store will be led by CEO Rob Draper, who is recognised as a shopper marketing specialist and already serves clients including Logitech, CUB and Moet Hennessy.
Rob Draper: a shopper marketing specialist with clients including Logitech, CUB and Moet Hennessy
Mike Connaghan CEO of WPP Australia and New Zealand said The Store would provide capabilities across all channels and key moments of the marketing process.
The aim of the new model is to offer holistic solutions to clients, with the practice offering insights, strategy, creative, production and measurement capabilities.
“The shopper path to purchase space is rapidly changing, and a range of new options are now available to brands trying to capture the attention of shoppers at different points of their purchasing journey,” Connaghan said.
“For many businesses, managing multiple agencies with different areas of speciality within this environment of disruption can prove cumbersome and a drain on resources.”
Draper said the business would be able to continually expand with WPP AUNZ’s “broad capabilities on tap, as required.”
“We are excited that global brands such as Moet Hennessy, CUB and Logitech have recognised the strength of The Store’s consolidated offering,” Draper said.
“It is a great example of experts from across a wide variety of agencies working seamlessly together with the client to achieve a common goal.”
