News

WPP locks in minority stake in Gimlet Media podcast network

Zoe Samios

September 7, 2017 4:32

Global advertising company, WPP has purchased a minority stake in US company Gimlet Media as broadcasters, advertisers and publishers increase their investments in podcasting networks.

The podcasting company’s advertising and branded-content clients include Alphabet, Ford Motor Company, PepsiCo, Match Group and eBay, with verticals including StartUp, Reply All Mogul, Homecoming, Uncivil, Science Vs and Crimetown.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Earbuds Gimlet Media Nearly podcast podcasting PodcastOne Southern Cross Austereo WPP

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