Health and fitness marketing is ‘boring’ says Fitness First head of marketing

Health and fitness marketing is “actually really boring” the head of marketing at Fitness First, Samantha Bragg, said at the Mumbrella Health and Wellness Marketing Summit earlier this week.

“If you actually look at marketing fitness brands, it’s actually a really boring category, a lot of the stuff that is going on in the fitness category is really showing the same thing just with a different brand or a different logo or a different tagline.

Mike Bray, Samantha Bragg, Jacque Halstead, Rhian Allen, Giulio Gasperini

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.