F.Y.I.

WPP Media to showcase sustainable media planning success at IAB Australia onference

September 9, 2025 9:59

WPP Media will share results from its Digital Sustainability Initiative, demonstrating reduced emissions and improved media performance across more than two dozen campaigns.

The announcement:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

AdNetZero Arum Nixon Gai Le Roy IAB Australia Matt Stephens Scope3 WPP Media

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

WPP Media to showcase sustainable media planning success at IAB Australia onference

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE