WPP Olympic campaign calls on Australians to ‘Live the Dream, Love the Team’

WPP AUNZ and Seven West Media have launched a new creative campaign aimed at increasing fan engagement and awareness of the Australian Olympic Team, both in the lead-up to, and during, the 2016 Rio Olympic Games.

Developed as part of WPP AUNZ’s partnership with the Australian OC, and its recent appointment as creative advertising agency of the Australian Olympic Team, the campaign was led by specialist agency 1 Kent Street, with support provided by WPP AUNZ group agencies One20 and DT, with production from Seven West Media Group.

The creative positioning for the Australian Olympic Team campaign developed by 1 Kent St revolves around the tagline ‘Live the Dream. Love the Team.’ The music was developed in conjunction with We Love Jam as the soundtrack to the campaign and will be heard on all TVCs.