WPP Olympic campaign calls on Australians to ‘Live the Dream, Love the Team’

WPP AUNZ and Seven West Media have launched a new creative campaign aimed at increasing fan engagement and awareness of the Australian Olympic Team, both in the lead-up to, and during, the 2016 Rio Olympic Games.

Developed as part of WPP AUNZ’s partnership with the Australian OC, and its recent appointment as creative advertising agency of the Australian Olympic Team, the campaign was led by specialist agency 1 Kent Street, with support provided by WPP AUNZ group agencies One20 and DT, with production from Seven West Media Group.

The creative positioning for the Australian Olympic Team campaign developed by 1 Kent St revolves around the tagline ‘Live the Dream. Love the Team.’ The music was developed in conjunction with We Love Jam as the soundtrack to the campaign and will be heard on all TVCs.

A variety of executions go live this week including TVCs, OOH, print, plus digital including social media engagement and activity on AOC Partner channels and AOC owned channels– website, Facebook, Instagram, Twitter and Snapchat.

AOC cheer WPP Olympic Live the Dream, Love the Team

“It was incredibly exciting to work on a brand campaign to rally support behind our Australian team,” said 1 Kent Street creative director,Simon Collins.

“The brief for this campaign was challenging in that it called for a creative idea which would appeal to every demographic in the Australian population. That meant something that would resonate equally to every age group and every socio-economic group. All within a very tight timeframe,” he said.

AOC kitchen discus WPP Olympic Live the Dream, Love the Team

“The campaign also needed to be modular, so that it could be adapted to whatever formats and lengths our media partners might provide.

“The ‘Live the Dream. Love the Team’ campaign is the result of what can only be called an incredibly enthusiastic collaboration between a range of different organisations with a single goal – to generate as much reciprocal engagement for the Australian Olympic Team as possible.

“We’re proud of the result and hope it will help every Australian get excited about our national team competing in Rio on the world stage.”

AOC shot put WPP Olympic Live the Dream, Love the Team

AOC strip Javelin WPP Olympic Live the Dream, Love the Team


  • Agency: 1 Kent Street
  • Director/Creative Director: Simon Collins
  • DOP: Jason Wotherspoon
  • Art Director: Albert Jangtong
  • Producers: Rob Spencer/Alison Chambers
  • Group Account Director: Jennifer Clarke
  • Group Account Coordinator: Annabelle Powell
  • Production: One20/Seven West Media Group
  • Editors: Allan Woolford & Rob Moffett
  • Music and sound: We Love Jam
  • Photographer: Patrick Moran
  • Partnership Activation: Prism
  • Digital: DT

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