WPP posts 3.2% growth as client questions grow on viewability and measurement

November 1, 2016 9:45

WPP has reported growth of 3.2% in the third quarter with the company revealing there are growing client concerns on issues such as viewability and measurement.

Sir Martin Sorrell also highlighted how the first effects of the Brexit uncertainty in the UK and Europe on the group have started to emerge.

Overall revenue rose by 23.4% to £3.611b while revenue on a constant currently basis rose 7.6% based on the continuing weakness of the British pound “especially over the last quarter, following the United Kingdom vote to exit the European Union.”

Third quarter results for Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe grew 3.2% on a like-for-like basis to £1.106b, with the region leading the company with the strongest reported growth.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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