WPP put on notice as Ford launches global creative review

April 23, 2018 8:53

Automotive manufacturer, Ford, has launched a global review of its creative account, which currently sits with WPP.

In Australia, Ford works with WPP’s dedicated bespoke Ford Motors agency, GTB, which rebranded in May last year from Team Detroit, Blue Hive and Retail First.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Advertising Ford WPP

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