WPP put on notice as Ford launches global creative review

Automotive manufacturer, Ford, has launched a global review of its creative account, which currently sits with WPP.

In Australia, Ford works with WPP’s dedicated bespoke Ford Motors agency, GTB, which rebranded in May last year from Team Detroit, Blue Hive and Retail First.

Although not part of WPP AUNZ, the automotive brand also works with Channel T in Australia.

Channel T is most known for its work with Ford on the ‘Will it Stick?’ campaign.

Imagination also works with the brand on experiential campaigns and activations.

A spokesperson from GTB said in a statement to Mumbrella: “GTB/WPP has been informed that its creative business with Ford is up for review.

“WPP/GTB is the most capable, passionate, informed and dedicated partner to build Ford’s vision of the future.

“We will be enthusiastically responding to Ford’s request for review in the days ahead.”

A Ford spokesperson added: “We value the talented and creative women and men at WPP. They are trusted partners and curators of the Ford brand.

“We don’t share private business matters but can tell you we have offered WPP more specifics about our marketing redesign and operational fitness aspirations.

“We are committed to driving greater marketing efficiency, effectiveness and customer insight, leveraging the latest tools and technology. We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.”

WPP AUNZ has been approached for comment.


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